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CALLOUT RESEARCH TIPS PART 2: FROM SONG LIST TO SONG HOOKS

by Thomas Giger of www.radioiloveit.com Callout research not only tells you how your target audience feels about your main individual songs, but also about (the...

Super Song Segues: Creating & Maintaining ‘Forward Flow’ In Music Logs

by Thomas Giger of www.radioiloveit.com Great music radio has great music flow. How to both sound amazing and increase TSL? That’s where super song segues come into play! A...

Clockin’ Around The Christmas Tree: Holiday Music Scheduling Tips

by Thomas Giger of www.radioiloveit.com It’s Beginning To Look A Lot Like Christmas :-). Time to double-check your holiday library coding & categories, and fine-tune...

From Europe with Love: 10 Ways We Achieve Music Variety Despite Genre Quotas

by Thomas Giger of www.radioiloveit.com Achieving quotas can be a serious challenge for radio stations. Luckily, there are many ways we use our music quota...

How To Make Your Top 40 Radio Station A Massive Hit

Rolling format clocks for less predictive positions and maintaining genre balance for more satisfied audiences matters in scheduling music for Top 40 radio stations. Music scheduling...
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