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CALLOUT RESEARCH TIPS PART 2: FROM SONG LIST TO SONG HOOKS

Broadcast Dialogue -
by Thomas Giger of www.radioiloveit.com Callout research not only tells you how your target audience feels about your main individual...
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Super Song Segues: Creating & Maintaining ‘Forward Flow’ In Music Logs

Broadcast Dialogue -
by Thomas Giger of www.radioiloveit.com Great music radio has great music flow. How to both sound amazing and increase TSL? That’s where...
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Clockin’ Around The Christmas Tree: Holiday Music Scheduling Tips

Broadcast Dialogue -
by Thomas Giger of www.radioiloveit.com It’s Beginning To Look A Lot Like Christmas :-). Time to double-check your holiday library...
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From Europe with Love: 10 Ways We Achieve Music Variety Despite Genre Quotas

Broadcast Dialogue -
by Thomas Giger of www.radioiloveit.com Achieving quotas can be a serious challenge for radio stations. Luckily, there are many ways...
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How To Make Your Top 40 Radio Station A Massive Hit

Broadcast Dialogue -
Rolling format clocks for less predictive positions and maintaining genre balance for more satisfied audiences matters in scheduling music for...

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Broadcast Dialogue® is Canada’s broadcast industry publication of record, delivering the most comprehensive reader base in Canadian media. The Weekly Briefing from Broadcast Dialogue is distributed by controlled email circulation every Thursday.

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