Broadcast Tech & Engineering News – Triton Digital launches automated ad placement

Triton Digital has launched Ad Marker Rules, an automated ad placement system that provides publishers with the ability to set rules that specify the minimum number of ad markers and ads per marker for an audio clip, based on the clip duration. The system will now be available to all customers using the Omny Studio Campaign Manager (OCM) or the Triton Advertising Platform (Tap). Triton says often, digital audio publishers do not place enough mid-roll markers before publishing, which has a negative impact on ad revenue. Its system aims to overcome that by empowering publishers to create and automate duration-based rules to ensure the desired amount of ad markers are always placed in radio shows and podcast episodes before publishing. 

WorldCast Systems has released a new RDS Server to facilitate the retrieval, processing and delivery of increasingly complex data streams. The offering is centered around a new software product called the Audemat RDS Server, designed to collect data from automation software, satellite receivers, local web servers or even the internet. The RDS Server can deliver promotional content to be displayed directly on the RDS, synchronized with the broadcast content, to enhance value to advertisers.

The Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), SMPTE, and the Video Services Forum (VSF) have announced that the IP Showcase will return live and in person at the 2022 NAB Show, April 23-27 in Las Vegas. The IP Showcase booth will include both technical presentations and demonstrations showing how media organizations are making the critical shift. The event will also highlight the strides the industry has made in achieving an all-IP ecosystem for real-world media productions.

SMPTE (Society of Motion Picture & Television Engineers) has introduced its 2022 slate of board officers, regional governors, and governors-at-large serving terms on the SMPTE Board of Governors. Renard Jenkins, senior vice president, production integration and creative technology services at Warner Bros./WarnerMedia, has been appointed SMPTE Executive Vice President. Jenkins is splitting the 2021-22 term with Patricia Keighley of IMAX. Rose Lockwood, Global Account Director at Belden, has been appointed SMPTE Membership VP for the 2022-23 term. SMPTE also welcomes Florian Schleich, Senior Software Engineer, Media Systems, at Netflix, as Standards VP. Paul Stechly, President at Applied Electronics, was re-elected Finance Vice President. New SMPTE Regional Governors include Troy English, CTO and SVP of Product Development at Ross Video Group, for the Canada Region.