Triton Digitalhas announced its integration with Amazon Publisher Services (APS), allowing Amazon Ads’ interactive audio ads on Alexa-enabled devices to appear across shared APS and Triton Digital publishers. Developed by Amazon Ads, the ad format invites customers to request more information via email or push notification (“Alexa, send more info”), set reminders (“Alexa, remind me”), or add items to their Amazon shopping cart (“Alexa, add to cart”), without leaving the streaming audio content they were enjoying. According to a recent study conducted by Amazon Ads and Kantar, audio streamers are 75% more likely to respond to an ad when the ad has a voice-command. Kantar also found that interactive audio ads achieved higher consideration (1.3x) and purchase intent (2.3x) compared to standard audio creative.
Cogeco Media has selectedQuickplay’s cloud-native, open-architecture OTT platform to power its next-generation audio services. Cogeco says the partnership will evolve its platform into a 1:1 experience that will enhance listenership and differentiate its radio services, including: streamlined content delivery and management across 21 stations, and multiple listening devices, languages, and formats, including availability on Apple CarPlay and Android Audio; an intuitive user interface and on-demand experience; flexible app development to address new audience needs; upgraded metadata systems to capitalize on opportunities based on audience insights; and AI-driven content personalization to enhance user engagement. The Quickplay platform will leverage Cogeco Media’s Google Cloud partnership to unlock generative AI capabilities including speech-to-text, annotations, transcript creation, and targeted content personalization for listeners.
