AcuityAds Holdings Inc. has entered into a partnership with Newcap Radio. Leveraging the AcuityAds Self-Serve programmatic marketing platform, Newcap Radio will now be able to offer digital advertising services to its radio advertisers. The deal enables Newcap Radio advertisers to target listeners using other channels, including desktop and mobile devices, providing wider audience reach and the ability to use digital campaigning to reinforce radio advertising efforts.
