Triton Digital has been selected by Quebecor Media Group, to power its digital audio and podcast strategy. Quebecor will use Triton’s audio streaming network and the Tap Ad Server to dynamically insert targeted ads into their online streams. Quebecor will also leverage Triton’s programmatic audio marketplace (a2x) and audio SSP (Yield-Op) to make their online audio inventory available to media buyers. In addition, Quebecor will utilize Triton’s integration with the Omny Studio platform to capture, edit, and distribute podcast content to listeners, and the company’s Webcast Metrics service to measure their audience.
Not A Subscriber? Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.