Triton Digital to power Quebecor’s digital audio and podcast strategy

Astral

Triton Digital has been selected by Quebecor Media Group, to power its digital audio and podcast strategy. Quebecor will use Triton’s audio streaming network and the Tap Ad Server to dynamically insert targeted ads into their online streams. Quebecor will also leverage Triton’s programmatic audio marketplace (a2x) and audio SSP (Yield-Op) to make their online audio inventory available to media buyers. In addition, Quebecor will utilize Triton’s integration with the Omny Studio platform to capture, edit, and distribute podcast content to listeners, and the company’s Webcast Metrics service to measure their audience.


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