Triton Digital and Edison Research will release the results of the 2018 U.S. Infinite Dial via Facebook Live on Mar. 8 at 2 p.m. EST. The Infinite Dial remains the longest running study of consumer behaviors related to media and technology in America, including time spent with digital audio, podcasts, smart speakers, social media, video, and mobile.
Videology has introduced its Impact Suite, a collection of video ad measurement studies, to the Canadian market. The measurement tools provide real-time, brand metrics to determine the impact of digital video campaigns on different measures of brand health, including message recall, awareness, consideration, purchase intent and brand favorability. Brand Impact studies are available for desktop video, mobile video, and OTT/Connected TV. For desktop campaigns, online actions are determined via a Videology pixel placed on the advertiser’s website.