Tag: Measurement

Vividata and Ipsos partnering on new “future-proof” media measurement tool

Vividata and Ipsos have announced that they're partnering to create a "future-proof" methodology to measure the Canadian media and consumer market. “As the media world...

Broadcast Dialogue – The Podcast: StatsRadio

Amidst the disruption of changing consumer viewing and listening habits, audience measurement has been challenged to keep up. On this episode of Broadcast Dialogue...
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