Tag: Advertorial

All things Advertorial from Broadcast Dialogue, Canada’s broadcast industry publication of record.

The Ad Sales Rubik’s Cube

Data, Data, and More Data The proliferation of advertising data is the epitome of a double-edged sword. On one side, we crave data and say...

How ‘Seeing Is Believing’ Drives Success For SDS

As SDS continues to innovate, adding new components to their top-ranked broadcast software, a consistent ‘old school’ truth becomes ever more apparent. Nothings beats a...

StatsRadio™: Transforming the Business of Radio

StatsRadio™ co-founders Louis-Philippe Sutton and Benoit Pelletier have strong broadcast, agency and marketing backgrounds. In 2014, they predicted that without intervention, radio’s advertising dominance...

Customer Profile – Durham Radio

As a strong voice in the areas outside of Toronto, Durham Radio has been providing a critical aspect of the news that the stations...

Update – First Winner of Burli Award at BCIT

We here at Burli are very pleased to have awarded our first ever Burli Software Inc Award to BCIT Broadcast and Online Journalism student Hana Mae Noguchi-Nassar. Working...

Dropbox in Burli Newsroom

Every once in a while, we get asked a pretty interesting question – what does Burli Newsroom do that Burli NE doesn’t?  After all,...

Scripts in Burli NE

We have taken a look before at some of the differences between Burli NE and Burli Newsroom when it comes to putting a script...

Customer Profile – Golden West

Working at Burli Software affords us a chance to work with some of the largest media companies in the world, and quite often requires...

CALLOUT RESEARCH TIPS PART 2: FROM SONG LIST TO SONG HOOKS

by Thomas Giger of www.radioiloveit.com Callout research not only tells you how your target audience feels about your main individual songs, but also about (the...

Editorial Workflow in Burli NE

When last we spoke about Burli NE, it was in pretty broad strokes.  We talked about what had and hadn’t changed from Burli Newsroom,...
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