All things Advertising from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertising
Status quo not an option for radio, Deloitte tells OAB
Broadcasters were told to prepare for potential negative growth as economic uncertainty starts to impact discretionary spending, Deloitte's Josef Hrebik told last week's Ontario...
Corus says lagging ad sales behind Q4 revenue dip
Corus Entertainment cites lagging ad sales for a consolidated revenue decrease of 6% to $339.6 million in the fourth quarter of 2022, compared to...
Online & Digital Media News – MiQ announces partnership with Bell...
MiQ has announced an exclusive partnership with Bell Media, to access its programmatic advertising marketplace, Bell DSP. The programmatic media partner will leverage Bell...
MiQ strikes programmatic deal with Bell as digital set to double...
Programmatic media partner MiQ has announced an exclusive partnership with Bell Media, to access its programmatic advertising marketplace, Bell DSP.
MiQ will leverage Bell DSP’s...
Broadcast Tech & Engineering News – Bell Media offers virtual in-content...
Bell Media is now offering virtual in-content advertising opportunities using tech that places product and signage into series during post-production. Tylenol and TD are...
Bell Media offers virtual in-content advertising
Bell Media is now offering virtual in-content advertising opportunities using tech that places product and signage into series during post-production.
Tylenol and TD are two...
Pattison Media partners with Momentum to launch SPADE ad tech for...
Pattison Media has announced a strategic partnership that will see Vancouver’s Momentum Media Marketing license and launch its SPADE advertising measurement, conversion tracking, and attribution...
thinktv presents TV Spend, Strength & Attribution
Standard Media Index join Thinktv on Jan. 26 for an exclusive view of ad spend in 2021, one of the highest in Canadian history.
This...
Radio Connects says radio’s absence from ShowLoveTO campaign is ‘a slap...
Radio Connects, the advocacy association that promotes radio to agencies and advertisers, isn't happy that the next phase of the City of Toronto's ShowLoveTO...
Bell Media launches Bell DSP automated ad tech marketplace
Bell Media has launched Bell DSP, its ad tech marketplace that leverages a previously-announced strategic partnership with advanced advertising technology company Xandr.
The programmatic marketplace,...
