Sportsnet cuts off-air positions as it “repositions” for the future

Rogers’ Sportsnet has confirmed it’s making an unspecified number of layoffs. The cuts, said to be primarily off-air positions, follow last week’s sudden release of longtime Prime Time Sports host Bob McCown.

“We are repositioning Sportsnet for the future,” reads a statement provided to Broadcast Dialogue from Sportsnet communications. “The way we deliver content and how audiences consume it is changing and we are adapting to ensure we are in a strong position for continued growth and success. This was a difficult decision, but was right for our business long-term. We want to thank our colleagues who are no longer with Sportsnet for their significant contributions to the business.”

A spokesperson said Sportsnet won’t be getting into specifics of how many cuts are being made or what positions are affected.

Jeff Blair has been filling in on Prime Time Sports this week, as part of what the network says will be a rotating roster of guest hosts that will carry the show through the summer. Sportsnet says details of a new show will be revealed this fall. 


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