SoCast has signed a partner agreement with Toronto-based AcuityAds Holdings Inc.

SoCast has signed a partner agreement with Toronto-based AcuityAds Holdings Inc. to offer digital advertising solutions to its U.S.-based radio clients by licensing the company’s programmatic advertising platform. AcuityAds cites industry forecasts predicting that the $15B U.S. broadcast radio ad industry will continue to grow its share of the digital advertising pie by extending radio’s traditional ad model utilizing digital delivery systems.