To mark International Women’s Day 2019, Rogers temporarily rebranded its JACK FM stations Friday.
JILL FM – “Playing What She Wants” greeted listeners tuning into and visiting accompanying station websites and social media platforms in Vancouver (CJAX-FM), Calgary (CJAQ-FM), London (CHST-FM), Smiths Falls (CJET-FM), and Halifax (CFLT-FM).
Accordingly, starting at midnight, JILL FM’s playlist and imaging went all-female doubling down on Joan Jett, Cyndi Lauper, Heart, Madonna, Stevie Nicks, Alanis Morissette, Joni Mitchell, Adele, Sarah McLachlan, and Whitney Houston, among other artists in rotation.
Paul Kaye, VP, Product & Talent, Rogers Radio says the huge, collaborative effort was the first time the entire JACK group of stations has rebranded in unison.
“We have always looked for creative and meaningful ways to connect with causes that matter to our audiences, including International Women’s Day in the past,” Kaye told Broadcast Dialogue. “This year we wanted to mark IWD with something special, and therefore we rebranded to JILL for the day. It’s a day celebrating the great female artists that JACK plays – 100 per cent female vocalists and bands for 24 hours.”
“Putting something together like this takes a lot of collaboration, effort and communication. Listening to our JACK stations today I am proud of the work our team put into this project and for promoting such an important message in a meaningful way,” added Kaye.
Julie Adam, the senior vice-president of Rogers Radio, is among just nine per cent of women holding executive leadership positions in the ICT (Information and Communication Technologies) field in Canada, according to the latest Women in Communications and Technology (WCT) #UpTheNumbers Report. Adam said the JILL rebrand reinforces Rogers’ commitment to promote diversity in leadership.
“The JILL rebrand showcases how important inclusion and diversity, including women in leadership roles, is to creating exciting, new ideas for our listeners. Rogers Radio values mentorship, training and development opportunities to support and foster all leaders across our team,” said Adam.
Women still have a ways to go to gain equal footing in the radio industry, particularly when it comes to programming roles, according to the most recent stats out of the U.S.
Each year, the Mentoring and Inspiring Women in Radio group looks at the number of women in radio broadcasting who are rising to the ranks of management. Data gathered for their annual MIW Group Gender Analysis Study specifically tracks the progress of female professionals holding general manager, sales manager and program director positions.
PrecisionTrak analyzed data for 11,225 AM and FM radio stations across the U.S. in December, finding that 19.05 per cent (2,081 stations) had women holding the general manager position in 2018. That’s an increase of almost a total percentage point from 2017, which was 18.1 per cent. Notably, the number of women moving into GM roles has seen consistent growth from 2004, when the percentage was just 14.9 per cent.
The study indicates the best management opportunities for women in radio continue to be in sales management. 32.6 per cent (3,481 stations) had a female sales manager in 2018, with that number up slightly from 31.9 per cent in 2017.
The role of program director continues to be the biggest challenge for women to get into. Women currently program only 10.6 per cent or 1,139 radio stations – a percentage that’s basically remained flat for the last 12 years.
Just 37 per cent of prime-time newscasts feature female anchors
On the television side, a Women’s Media Center investigation of who provides coverage for 28 top U.S. news outlets found that male journalists continue to report most news, especially for wire services and TV prime-time evening broadcasts.
- 69 per cent of news wire bylines (AP and Reuters) are those of men – by far the biggest gender gap in news media; 31 per cent by women.
- 63 per cent of TV prime-time news broadcasts, feature male anchors and correspondents; 37 per cent are women.
- 60 per cent of online news is written by men; 40 per cent by women.
- 59 per cent of print news is written by men; 41 per cent by women
Women quoted three times less than men
Women are quoted three times less than men in Canadian news stories, according to Informed Opinions, a project of Media Action – a not-for-profit that aims to boost representation of women and girls in the media. It’s new tool, the Gender Gap tracker, has been mining data since August from online news sources like CTV, CBC News, Global, HuffPost and the National Post, among others. The Financial Times implemented a similar tool last year after finding it was over-quoting men, with only 21 per cent of its sources women.
May we celebrate how far we’ve come, and continue to demand a seat at the table. May we lift each other up, higher than ourselves. May we raise daughters and sons who see the playing field as level. May she see what she can be.
Happy International Women’s Day, everyone!#IWD2019 pic.twitter.com/hiQ14qPEGf
— Tara Slone (@TaraSlone) March 8, 2019
We’re dedicated to increasing the representation of women in front of and behind the camera. Women now direct 50% or more of all episodes of 15 CBC series 👏 #InternationalWomensDay pic.twitter.com/e60xmE8FpF
— CBC (@CBC) March 8, 2019
last night was talking to my sister and we ended up asking the question:
“how successful would we be — if we were men? how successful would our girlfriends be… if they were men?”
and i don’t know the answer but it’s a question i wish didn’t ever have to be asked. #IWD2019
— 𝐫𝐚𝐢𝐧𝐚 𝐝𝐨𝐮𝐫𝐢𝐬 (@RahRahRaina) March 8, 2019
Let us push beyond platitudes and call for systemic change. If you’re wondering what that looks like, ask your employer what their equal pay policy is and to release their internal data on pay by gender and race.
— Jennifer Hollett (@jenniferhollett) March 8, 2019
Today is #InternationalWomensDay!@JennValentyne, @liemvu & @AntonyRobart reflect on the women who inspire them most.
Tell us about the women in your life that inspire you!#IWD2019 pic.twitter.com/4kNTIX6vY3
— Global News Toronto (@globalnewsto) March 8, 2019
We can’t let #InternationalWomensDay go by without a shout out to our all-fierce, all-female production teams. In fact, we can’t think of any of our podcasts without either a woman at the helm or on the team. The future is now.#IWD2019 pic.twitter.com/8FWjeeYRu4
— CBC Podcasts (@cbcpodcasts) March 8, 2019
— The Jeff O’Neil Show (@jeffoneilshow) March 9, 2019
— Monica (@MoRadio_) March 8, 2019
We’re a small but wild team. Meaningful contributions that are deeply appreciated everyday. Today, I want to highlight the women who make these shows rad!. Longtime pal @VanessaHeins sets the look, We’ve been doing this together for over a decade.#InternationalWomensDay #IWD2019 pic.twitter.com/r90pDfxgbn
— Strombo ☠️🐺🏴 🎼🏍 🌱 (@strombo) March 8, 2019
— Erin Hopkins (@ErinHopkinsFM) March 8, 2019
— Jax (@jaxonair) March 8, 2019
Love, support & encourage each other! Happy International Women’s Day! pic.twitter.com/rZHC4DvP5n
— Marilyn Denis (@MarilynDenisCTV) March 8, 2019
— The Social (@TheSocialCTV) March 8, 2019
— Denise Donlon (@donlon) March 9, 2019
💪💪💪Happy International Women’s day to all of the women working at Global Halifax & Global New Brunswick in-front of the camera & behind the scenes, we wouldn’t be able to do the show without you! https://t.co/ELxC9Fvzyv
— Andrea Dion (@Andrea_Dion) March 8, 2019
For #InternationalWomensDay, get some of Canada’s killer radio ladies in your life.
And that’s a VERY small sample of the killer talent out there!
— Ｄａｌｂｙ (@Dalby) March 8, 2019
#InterntionalWomensDay 🎙️Celebrating Lisa Morales ( @moralesonair) who you can hear on NewsTalk1010( @NEWSTALK1010 ), CHUM (@Chum1045 ) & CP24 (@CP24 ) #HumberGrad 🎓 #WomenInRadio 📻 pic.twitter.com/xW07zPUDFi
— 96.9 Radio Humber (@RadioHumber) March 8, 2019
Happy #InternationalWomensDay to all the women who have mentored me in life, taught me that my brains and my tenacity are assets, and that I’m deserving of success. And for teaching me that achieving your goals is best done when you prop up the other women around you.
— Marina v Stackelberg (@CBCMarina) March 8, 2019
On #IWD2019 — we thought we’d share just a few of the incredible women who we’ve been very lucky to have on our show over the past little while.
— Unreserved (@CBCUnreserved) March 9, 2019
— CTV Edmonton (@ctvedmonton) March 8, 2019
Happy International Women’s Day! ✨ Today we celebrate the voices, strength, and spirit of all women, non-binary, gender fluid, trans and two spirit women. We are stronger and better together. All our relations! ❤️💛🖤 https://t.co/WSTHQVIrm0 #IWD2019 #Indigenous pic.twitter.com/C2KPQmmlkm
— Reclaimed on CBC (@CBCReclaimed) March 8, 2019
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