Numeris’ Spring 2018 Radio Diary survey did not include the Radio Central Markets of Saint John, NB; Kingston; Windsor; Regina; Saskatoon; Lethbridge; Red Deer; Kelowna; Kamloops and Prince George because achieving targeted sample levels has become more challenging. A memo to members says decreasing contact and cooperation from survey participants, coupled with decreasing household sizes and shrinking populations are creating low sample returns in some markets. Numeris says it’s working on a viable long term solution to produce sustainable sample results in time for the Fall 2018 Radio Diary survey.
The Tide (CHTD-FM), Acadia Broadcasting’s station in St. Stephen, NB, has been rebranded to 98.1 Charlotte FM “Your County Connection” and transitioned from a country format to Adult Contemporary, playing hits from today and yesterday. The station had operated as The Tide for the last 17 years.
Torres Media has rebranded the Ottawa Valley Mountain Man Music Festival as the Rebel 101.7 Real Rock Rebelfest. The festival, which has been running since 2015, will take place July 21-22 at Lansdowne Park. The Ottawa Sports and Entertainment Group (OSEG) Foundation will receive one dollar from every ticket sold. This year’s lineup and ticket information have yet to be announced.
TPX, the Canadian podcast marketing and sales house, has announced two new partnerships to sell sponsorships for Canadian True Crime (Kristi Lee) and Grownups Read Things They Wrote As Kids (Dan Misener) in Canada. The partnerships mark TPX’s first Canadian signings to a growing roster of podcasts. Canadian True Crime is a critical hit, with The Bloodlust placing it in its list of 10 True Crime Podcasts Worth Your Time. Grownups Read Things They Wrote as Kids is a live onstage storytelling event that’s found success as both a podcast and a CBC Radio show since its premiere in 2007.