Broadcast Tech News – Vista Radio signs on to Matrix Solutions ad platform

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Matrix Solutions, the global ad sales platform built for media, has announced that all 41 Vista Radio stations have implemented their Monarch media ad sales platform. The new system will track and manage new business prospecting, as well as upsell and cross-sell opportunities. Integration to Vista Radio’s G Suite, including e-mail and calendar applications, will also eliminate data redundancies. “We are continually looking for ways to grow our business and as a result recognized a need to better understand and capitalize on our revenue across multiple assets,” shared Geoff Poulton, President, Vista Radio. “After an extensive search we selected Matrix Solutions’ Monarch based on its media-specific design and integrations, robust sales-generating resources, and the ability to connect our teams and opportunities enterprise-wide.” Listen to our recent podcast with Matrix Solutions CEO Mark Gorman here:

Benztown has introduced the Benztown Plug-in, a shortcut to accessing audio directly where production directors and other audio production professionals need it. The plug-in allows Benztown audio to be downloaded directly into a producer’s digital audio workstation (DAW) and project or session at the touch of a button. The Benztown Plug-in works with any DAW – from ProTools to Audition to Logic, Reaper, and more, with AAX, VST and AU formats supported.

Rogers Media and Contobox have announced an exclusive partnership with the launch of R.E.D. Contobox, a data-driven ad platform that transforms static digital ads through interactive features, animation, and video. Powered by Rogers Enabled Data (R.E.D.) and Contobox’s innovative ad technology platform, R.E.D. Contobox is sold by engagement vs. a traditional CPM model – guaranteeing advertisers only pay for 100% viewable user-initiated engagements. R.E.D. Contobox will be represented exclusively to Canadian ad agencies as part of Rogers Media Sales’ R.E.D. first-party data solutions. Agencies will be able to take advantage of R.E.D. Contobox both as a managed and programmatic service. Rogers Media Sales launched R.E.D. in 2018 which offers access to thousands of data points from Rogers’s cable, digital, and mobile devices, in addition to TV and radio audience measurement.

Blackmagic Design has announced the release of new hardware In conjunction with the Apple Worldwide Developers Conference. Its new offerings include the Teranex Mini SDI to DisplayPort 8K HDR, an advanced 8K DisplayPort monitoring solution with dual on screen scope overlays, HDR, 33 point 3D LUTs and monitor calibration specifically designed for the professional film and television market, and to take advantage of a new generation of monitors such as the new Apple Pro Display XDR. Unlike basic converters, Teranex Mini SDI to DisplayPort 8K HDR can use third party calibration probes to accurately align connected displays for precise color. Teranex Mini SDI to DisplayPort 8K HDR will be available, starting in October.


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