WildBrain has promoted Josh Scherba to the role of President and Chief Executive Officer, succeeding previous CEO and Vice Chair Eric Ellenbogen.
Ellenbogen, who first joined WildBrain in 2019, had his contract extended for another three years just last September. The Classic Media co-founder and former President of Broadway Video Entertainment, and Marvel Enterprises before its acquisition by Disney, is leaving the company.
Scherba worked for DHX Media for 18 years, prior to its 2019 rebrand as WildBrain when he was appointed president. As part of his new appointment, he’ll also serve on the company’s Board of Directors. Additionally, Jim Fielding, Chief Marketing and Brands Officer, has been appointed as Strategic Advisor to the CEO and Board of Directors. Fielding is a former President of Disney Stores Worldwide and has held leadership roles at top retailers, including Claire’s Stores, where he was CEO, The Gap, Lands’ End, and the J. Peterman Company. He’ll maintain oversight of the company’s franchise and marketing functions during a transition period, while working with Scherba and the Board to implement new leadership.
“WildBrain has made significant progress over the last three years to emerge as a leading platform for the monetization of kids and family IP in the global market. As we look to the future, our focus is to continue building on this strategy to accelerate the growth of key franchises globally,” said Don Wright, Chair of WildBrain’s Board of Directors, in a company announcement. “As President, Josh played an integral role in setting and implementing WildBrain’s 360-degree strategy, and he has been a driving force behind all aspects of the company’s highly successful content business, from its award-winning animation studio through to its world-leading global distribution business. We’re confident Josh has the right combination of strategic vision, deep industry expertise and operational insights to take WildBrain forward into this next phase of growth.”
Most recently, Scherba was the driving force behind WildBrain’s agreement to acquire Toronto pre-production animation studio, House of Cool, significantly expanding the company’s capabilities for premium series, specials and features.
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