Google issues baseline for data protection legislation

Google’s recently-named Chief Privacy Officer has posted a proposed framework for data protection legislation as the U.S. Congress prepares to write legislation governing how digital companies can collect, use and monetize user data.

Keith Enright formerly led Google’s privacy legal team for the past decade, before taking up his new post in May.

In his new role, Enright is setting the priorities for Google’s privacy program, as he writes “including continually challenging ourselves to make sure our privacy and security tools, policies, and practices are as user-focused as every other aspect of our business. My team’s goal is to help you enjoy the benefits of technology, while remaining in control of your privacy.”

Google has shared its view on the requirements, scope, and enforcement expectations the company believes should be reflected in all responsible data protection laws.

Among the baseline rules for data collection it outlines is recommending countries adopt a globally-integrated framework of privacy regulations to avoid small business running afoul of foreign regulators.

It also recommends encouraging the design of products to avoid harm to individuals and communities, and using less-identifying and less risky data where possible.

“People deserve to feel comfortable that all entities that use personal information will be held accountable for protecting it. And we believe that regulation can support a dynamic marketplace for businesses of all types and sizes,” writes Enright.

“Sound practices combined with strong and balanced regulations can help provide individuals with confidence that they’re in control of their personal information.”

Enright and tech and telecom representatives from Apple, Amazon, Twitter and others, are set to testify before the Senate Commerce Committee on Wednesday.


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