The Canadian Country Music Association (CCMA) and Bell Media have announced a new broadcast and content partnership, which sees the awards show leave Global TV.
As part of the partnership, CTV becomes the exclusive broadcaster of the 41st Annual CCMA Awards, live on Sept. 16, with the first round of performers announced including Dean Brody, Carly Pearce, The Reklaws, and emerging artist Josh Ross.
“Bell Media continues to deliver must-see live events, and we look forward to bringing the CCMA Awards to Canadians later this year, exclusively on CTV,” said Justin Stockman, Vice-President, Content Development & Programming, Bell Media, in a network announcement. “As the official broadcast and content partner for the CCMA Awards and Country Music Week 2023, Bell Media outlets will be the destination for country fans as we celebrate and countdown to the CCMA Awards this fall.”
The partnership will include multi-platform coverage and content featured across broadcast, radio, digital, and social media properties including, CTV Your Morning, ETALK, The Social, Bell’s iHeartRadio Canada stations, including Pure Country, as well as MuchMusic. As part of the content partnership, Pure Country will launch a National Flyaway Contest which will send listeners to Country Music Week where Pure Country will also present “The Legends Show” featuring special performances.
“We are thrilled to have Bell Media as the official broadcast and content partner for the CCMA Awards and Country Music Week 2023,” said Amy Jeninga, President, CCMA. “Bell Media has demonstrated such a passion for our genre, the country music community, and our awards show property, which both impacts and aligns with our dedication and commitment to entertain, celebrate, and innovate for our audience. As we continue to evolve the CCMA Awards year over year from a stand-alone broadcast into a brand and media property that elevates and supports country music throughout the year, Bell Media’s enthusiasm and support across all of their platforms nationally, while sharing our vision is incredibly exciting for us.”
Global had previously carried the awards since 2019.
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