If you attended Ontario Association of Broadcasters Connection ’22, you may have taken in the first panel of this year’s conference, The Wizards of Aus, looking at the moment of resurgence radio is having in Australia.
Part of that growth is attributed to Boomtown – a collaboration between Southern Cross Austereo, ARN, Prime Media Group, WIN Network, Australian Community Media, Imparja, News Corp Australia and oOh!media – which markets regional radio and television to national advertisers.
While 9.1M residents live in regional Australia, and the average income is $93K a year, just 10% of national media budgets were spent there when the campaign started.
On this episode of Broadcast Dialogue – The Podcast, we welcome Boomtown Chairperson and Chief Sales Officer for Southern Cross Austereo, Brian Gallagher, to talk about how educating media buyers has paid off and why he’s bullish on the outlook for commercial radio.
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