Bell Media’s out-of-home advertising division, Astral, has launched a new programmatic solution for large format digital inventory

Astral

 

Bell Media’s out-of-home advertising division, Astral, has launched a new programmatic solution for large format digital inventory. Using a self-serve platform powered by Hivestack and fueled with real-time mobile location data, clients can use audience targeting, monitor budget allocation across the network and update creative assets at their discretion.