Bell Media and Veritone have entered into a multi-year agreement to bring Veritone’s content and ad intelligence solutions, Veritone Essentials and Veritone Attribute, to nearly 40 of Bell Media’s top-performing radio and television stations in a dozen markets. Dean Rutherford, VP, National Radio Sales, Bell Media, says the partnership will bring real-time campaign optimization abilities, along with attribution and effectiveness metrics to radio advertising. “We are now able to see campaigns as they air, including pre-produced, live, and in-show executions. This allows us to provide up-to-the-minute analytics with a new level of transparency, enabling our local and national advertising partners and sponsors to better measure campaign effectiveness and return on investment,” added Rutherford. Advertising attribution analytics will be made available to Bell Media’s sales and insights teams through Veritone Attribute, an app that correlates ads to the advertiser’s web traffic within a select time frame. Data insights will allow advertisers to optimize campaign performance based on placement, creative type and length, geographic response, daypart analysis, and new user lift.
LISTEN: This special vendor spotlight is sponsored by Modulation Index and Audio Broadcast Canada. In this episode of Broadcast Dialogue – The Podcast, David and Jane Rusch of Audio Broadcast Canada are joined by Greg Ogonowski, president of Modulation Index and co-developer of OPtimod PCN 1600 streaming audio processing software. They cover how broadcasters can improve their streaming situation in the quickly evolving digital audio technology landscape.
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