Audience Insights research finds Canadians are less likely to engage with brands on Facebook in the wake of the Cambridge Analytica scandal. An early April survey of 1,510 Canadians, aged 18+, found that about three per cent of users familiar with the story had taken steps to delete their account, while nearly two-thirds who remain active say they will be less likely to click on sponsored posts or ads. Facebook users aged 55+ are more likely than younger users to be cautious. The findings are based on an online survey conducted Apr. 4-5. A summary report can be downloaded here.
SnackableTV, Bell Media’s short-form video app, has commissioned its first interactive content. JOKEOFF is a new original series that pits comedians against each other in the ultimate stand-up competition. Produced in association with Just For Laughs, which serves as production partner, JOKEOFF features match-ups like Kevin Hart and Joan Rivers, Debra DiGiovanni and Gilbert Gottfried, and Jay Pharaoh and Kevin James, as they go head-to-head in daily match-ups with material curated from the Just For Laughs archives. The short-form, bracket-style elimination series allows viewers to vote for their favourite jokes with the winning comic moving on to the next round, until one is declared the winner.
The Association of Canadian Advertisers (ACA) and The Institute of Communication Agencies (ICA), in partnership with Ipsos, have unveiled the Top 10 Most Influential Brands in Canada. Conducted in 17 countries, the 2017 Most Influential Brands study evaluates 100+ brands in each country and ranks their influence. This year Google, Facebook, Apple, Amazon, Microsoft and YouTube hold the top six spots, with Netflix coming in eighth – its first time in the top 10. The Weather Network placed 12th overall, first among Canadian-owned brands in the Ipsos’ study, rising three spots from last year.
CTV News, BNN, and TSN news stories are now available via the Google Assistant on phones and smart speakers like Google Home. The Google Assistant provides audio updates to users when prompted by voice commands like “Hey Google, listen to CTV News”, or “Hey Google, what’s the latest news from TSN?”