A look at Spring 2019 diary ratings for Victoria, Halifax, Winnipeg, Ottawa and Quebec City

David Bray, President of Bray & Partners Communications.

Phone:  (416)431-5792 

E-mail: davidbray@brayandpartners.com 

Web sites: brayandpartners.com

davidbray.ca

 

As we ease into summer I have some hard numbers for you…the latest radio diary ratings. Let’s look at five of the top diary markets.

Victoria: Bragging rights at the top of the ratings heap go to The Q delivering a 15.2% share for A12+ (down from 15.6% in the fall. The Zone grabs the #1 spot with women 25-54 delivering a 17.8% share (up from 12.5%).  The Q holds the #1 spot for males 25-54, posting a 21.8% share followed by The Zone with 18.8%.

Winnipeg: 680 CJOB grabs the #1 spot for A12+ with a 11.3% share of hours tuned (up from 11.0%). Taking the top spot for F25-54 was 103.1 Virgin Radio, posting an 11.4% share (down from 12.0% last fall). 92 CITI maintains its strong male presence grabbing the lead for M25-54 listeners, delivering a 10.5 % share (down from 12.2%). 

Halifax: Perennial favourite Q104 takes #1 for A12+, posting a 10.4 % share of hours tuned (down from 11.2%). C100 takes top spot for F25-54, delivering a 20.1% share (up from 11.6 %). Q104 tops the list for M25-54 with a 20.8 % share (down from 21.0%). 

Quebec City: CHOI 98.1 is #1 for A12+ with a 14.7 % share (up from 12.9%). WKND Radio 91.9 is tops with women, taking #1 spot for F25-54 delivering a 26.4% share (up from 22.3%). For M25-54, CHOI 98.1 is way out in front with a 27.7 % share (up from 27.3 %). 

Ottawa: CHEZ-FM is #1 for A12+  with a 6.9% share (up from 4.3%). HOT 89.9 is tops with women, taking #1 spot for F25-54 delivering an 11.5% share (up from 10.9%). For M25-54, CHEZ-FM is on top at 11.3% share (up from 7.0 %). 

See summary charts below: A brief overview of share figures from the latest Spring 2019 Diary Numeris release courtesy of David Bray…

Victoria

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

Diary

Spring 2019

A12+

Diary

Fall 2018

W25-54

Diary

Spring 2019

W25-54

Diary

Fall 2018

M25-54

Diary

Spring 2019

M25-54

Diary

Fall 2018

The Q

15.2

15.6

10.1

14.4

21.8

25.9

CFAX 1070

11.3

10.1

5.4

3.0

5.1

5.1

The Zone 91.3

8.5

5.8

17.8

12.5

18.8

12.0

Ocean 98.5

7.5

8.7

16.1

18.4

2.8

7.0

Virgin Radio

5.6

3.6

8.3

5.7

8.8

4.7

KISS

1.7

2.3

1.7

2.8

2.1

4.5

 

Winnipeg

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

Diary

Spring 2019

A12+

Diary

Fall 2018

W25-54

Diary

Spring 2019

W25-54

Diary

Fall 2018

M25-54

Diary

Spring 2019

M25-54

Diary

Fall 2018

680 CJOB

11.3

11.0

5.0

4.2

7.3

4.9

QX104

8.2

10.1

10.7

16.0

5.7

8.0

99.9 BOB-FM

6.7

5.3

7.2

8.1

8.4

6.3

103.1 Virgin Radio

6.3

7.1

11.4

12.0

6.8

8.2

94.3 the Drive

5.8

5.1

4.2

4.5

8.4

5.6

TSN 1290

5.2

4.9

1.5

.8

8.7

10.2

92.1 CITI

5.1

4.9

2.8

2.8

10.5

11.2

Power 97

4.6

5.3

6.3

5.9

8.6

10.3

KISS 102.3

4.2

5.4

5.1

11.2

3.2

4.7

Energy106 FM

3.3

4.0

6.0

6.1

2.9

4.3

Peggy@99.1

2.6

2.4

6.1

3.7

1.2

2.7

Hot 100.5

2.4

1.3

3.8

3.2

3.5

1.3

 

Halifax

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

Diary

Spring 2019

A12+

Diary

Fall 2018

W25-54

Diary

Spring 2019

W25-54

Diary

Fall 2018

M25-54

Diary

Spring 2019

M25-54

Diary

Fall 2018

Q104

10.4

11.2

8.2

11.1

20.8

21.0

C100

8.3

6.3

20.1

11.6

7.7

3.5

Virgin

7.9

7.9

12.5

14.7

15.2

8.4

Jack 92.9

7.4

7.5

10.2

9.3

12.1

12.4

89.9 The Wave

6.5

6.6

4.1

6.8

6.6

7.0

FX 101.9

5.4

7.4

5.8

5.3

2.5

5.4

News 95.7

5.3

5.4

3.4

2.3

7.0

6.0

96.5 The Breeze

5.1

2.7

7.6

5.2

3.4

3.6

Hot Country 103.5

1.9

2.9

3.0

3.7

1.7

3.5

Jewel 105

1.0

1.5

.1

2.4

1.5

3.5

Quebec City

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

Diary

Spring 2019

A12+

Diary

Fall 2018

W25-54

Diary

Spring 2019

W25-54

Diary

Fall 2018

M25-54

Diary

Spring 2019

M25-54

Diary

Fall 2018

CHOI 98.1

14.7

12.9

10.2

10.0

27.7

27.3

FM 93 CJMF

12.9

11.7

5.4

6.8

11.7

9.5

WKND Radio 91.9

9.9

10.2

26.4

22.3

10.4

11.1

Rouge 107.5

8.9

10.2

15.9

18.1

5.4

6.0

Energie 98.9

7.9

7.1

10.4

8.6

13.0

10.7

FM 102.9

7.7

7.6

8.6

10.6

5.2

7.4

POP 100.9

4.2

4.5

3.9

5.4

2.6

2.8

BLVD 102.1

3.9

3.9

2.6

3.3

6.2

6.7

 

Ottawa

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

Diary

Spring 2019

A12+

Diary

Fall 2018

W25-54

Diary

Spring 2019

W25-54

Diary

Fall 2018

M25-54

Diary

Spring 2019

M25-54

Diary

Fall 2018

CHEZ-FM

6.9

4.3

4.6

2.9

11.3

7.0

580 CFRA

6.6

7.4

1.4

3.0

4.0

5.0

HOT 89.9

6.4

6.1

11.5

10.9

7.2

6.8

94.9 Rouge

5.1

4.2

7.4

5.2

2.8

2.8

Majic 100

4.5

3.5

7.6

3.3

2.8

1.5

BOOM 99.7

3.6

4.7

4.0

5.9

3.5

6.7

CILV-FM

3.5

4.2

6.2

5.3

6.7

8.9

Energie 104.1

3.4

3.1

4.0

4.6

7.7

5.5

Country 94

3.3

2.3

6.1

2.7

3.0

2.5

Jewel 98.5

3.2

2.5

2.6

1.6

.1

.2

JUMP 106.9

2.7

2.4

5.4

4.3

3.5

2.4

Country 101.1

2.7

2.4

2.5

4.1

1.7

2.1

WOW 97.1

2.4

2.5

3.3

2.6

.9

1.5

104.7 FM

2.4

3.2

1.6

1.7

3.1

5.3

TSN 1200

2.4

2.1

.6

.4

4.6

4.7

KISS 105.3

2.3

3.2

3.3

6.8

2.8

3.5

Rebel 101.7

1.8

1.5

1.7

1.1

5.5

4.1

1310 News

1.0

.9

1.1

.6

.8

.5

Pop 96.5

.9

1.3

.8

2.1

.8

1.3